Scotch Lamb
Scotch Lamb UK GI
Fully traceable, locally sourced, and quality assured Scotch Lamb.
Scotch Lamb takes its quality and characteristics from a stress-free life grazing on the Scottish hills on quality assured farms.
Scotch Beef and Scotch Lamb proudly hold UK GI (Geographical Indication) status. It is a guarantee that a product fully satisfies strict guidelines which demand a proven link between the traditions and environment of a country of origin and a product which is of the highest quality.
A mark of quality
When consumers see the UK GI badge with Scotch Lamb logo, they can be confident that all cattle were born, reared and processed in Scotland and hold whole life quality assurance. Those in our supply chain are the linchpin when it comes to producing always traceable, local and quality assured lamb.
What does QMS do to promote Scotch Lamb?
It’s our job to promote the benefits of Scotch Lamb to consumers. Our strategy is informed by continuous investment in consumer insights and consultation with industry, and aims to promote the health benefits, sustainability, and quality assurance of our respectfully reared local produce.
We deliver seasonal campaigns throughout the year, promoted primarily to our core audience of Conscious Lifestylers between the age of 25 and 60 – ensuring consistent delivery of the key messages and principles behind the Scotch labels. Marketing activity is always being adapted in line with changing consumer needs and requirements to support sales, brand awareness and perceptions of Scotch Lamb among consumers.
For more consumer information about Scotch Beef, visit www.makeitscotch.com
