Scotch Beef
Scotch Beef UK GI
Fully traceable, locally sourced and quality assured Scotch Beef.
Consumers can be sure that when they buy Scotch Beef UK GI that it’s the genuine article, born and reared in Scotland.
Scotch Beef and Scotch Lamb proudly hold UK GI (Geographical Indication) status. It is a guarantee that a product fully satisfies strict guidelines which demand a proven link between the traditions and environment of a country of origin, a product which is of the highest quality.
A mark you can trust.
When you see the UK GI badge with Scotch Beef logo, you can be confident that all cattle were born, reared and processed in Scotland and hold whole life quality assurance. Those in our supply chain are the linchpin when it comes to consistently producing traceable, local and quality assured beef.
What does QMS do to promote Scotch Beef?
It’s our job to promote the benefits of Scotch Beef to consumers. Our strategy is informed by continuous investment in consumer insights and consultation with industry, and aims to promote the health benefits, sustainability, and quality assurance of our respectfully reared local produce.
We deliver seasonal campaigns throughout the year, promoted primarily to our core audience of Conscious Lifestylers between the age of 25 and 60 – ensuring consistent delivery of the key messages and principles behind the Scotch labels. Marketing activity is always being adapted in line with changing consumer needs and requirements to support sales, brand awareness and perceptions of Scotch Beef among consumers.
For more consumer information about Scotch Beef, visit www.makeitscotch.com
