Quality Meat Scotland serves up support with new community fund

Applications are being invited to access support from a new £50,000 community fund set up by Quality Meat Scotland (QMS).

The Community Marketing Fund is a dedicated resource designed to support local projects and events that educate consumers on the characteristics and encourage the purchase of Scotch Beef, Scotch Lamb and Specially Selected Pork.

Emma Heath, QMS’s Director of Marketing, said: “This new Community Marketing Fund aims to make asking us for help simpler, with an easy application form and clear guidelines.

“At Quality Meat Scotland, we're committed to supporting initiatives that promote our red meat brands within the industry and communities across Scotland.”

Emma says examples of the sort of grassroots applications the fund has been set up for include sponsorship of local farming events or providing a speaker for a talk.

“Whether you're aiming to enhance awareness, education or engagement, we welcome applications across a diverse mix of activities and locations. It might simply be giving some aprons for a charity cook off,” she explained. “Or providing burgers for a fundraising barbeque or a prize for a local sheep show.

“It’s open to anyone and everyone aiming to enhance awareness, education or engagement with the red meat industry in Scotland.

“People put a lot of time and effort into organising some fantastic events across the length and breadth of Scotland and it is really important to us all here at QMS that we make it as easy as possible to access this new pot of money and support. Our emphasis will very much be on local and community-based events that in turn promote Scotch Beef, Scotch Lamb and Specially Selected Pork.”

Whilst QMS can’t guarantee to support to every initiative, Emma says that the team will review and acknowledge all submissions and respond as quickly as possible. “Simply fill in the form giving as much notice as possible, and we’ll get back to you,” she says.

For more information and to apply visit: https://qmscotland.co.uk/marketing-development/marketing/marketing-fund