Quality Meat Scotland Shines a Spotlight on Scotch Brands at Royal Highland Show 2025

Quality Meat Scotland (QMS) is gearing up for a packed programme of activity at this year’s Royal Highland Show, running from Thursday 19 to Sunday 22 June at Ingliston. From showcasing the next generation of butchers and chefs to supporting young farmers and engaging with families, QMS will be front and centre celebrating all things Scotch Beef, Scotch Lamb and Specially Selected Pork.

The QMS stand, located on Avenue O by the main ring, will once again be a hub for networking, learning, inspiring and community connection. Designed to reflect QMS’s latest marketing campaign ‘When You Know, You Know’, it will highlight what’s behind the famous blue labels and the dedication, traceability, and quality behind Scotch Beef, Scotch Lamb and Specially Selected Pork. Please drop by for a cuppa and a chance to catch up with the QMS team during the show.

Visitors can look forward to a range of experiences across the showground:

Retailer Partnerships
At the Aldi stand, visitors can enjoy sampling Scotch Beef and Specially Selected Pork across the weekend. Meanwhile, the Lidl stand will host daily farm-to-fork cooking demos and a red meat knowledge challenge – with a chance to win a Traeger BBQ worth £500.

Food for Thought Cookery Theatre
Proudly sponsored by The Scotch Butchers Club and Native Hebridean Salmon, the Food for Thought Theatre in the Food Hall will bring together some of Scotland’s most exciting emerging talent. From inspiring young chefs to skilled butchers, the four-day programme will include live demos, career talks, and masterclasses featuring Scotch Beef, Scotch Lamb and Specially Selected Pork. Highlights include:

• Marc Ingram, 2024 Butchery Apprentice of the Year
• Derek Johnstone, MasterChef: The Professionals Champion
• Sean Graham, Butcher Wars Champion
• Oliver Redgwell-Welch, Scottish Young Chef of the Year

The full programme celebrates those championing local sourcing and flying the flag for Scottish food excellence.

Support for Young Farmers
QMS is proud to sponsor the Scottish Association of Young Farmers Clubs (SAYFC) Stock Judging Competition, supporting the next generation of livestock experts.

Community and Education Engagement
Families can stop by the Royal Highland Education Trust (RHET) stand, where QMS will be supporting educational activities and children’s crafts, designed to help younger audiences understand the story behind their food.

Special Guests and Giveaways
Rugby fans should keep an eye out for special appearances from professional players over the weekend as part of QMS’s partnership with Glasgow Warriors and Edinburgh Rugby focusing on the positive role of red meat in health and performance. Visitors can also take home free recipe guides for inspiration in the kitchen and purchase limited edition Highland Show t-shirts for £5.00, with all proceeds going straight to RSABI to support their great work.

Kate Rowell, Chair of QMS, commented: “The Royal Highland Show is a brilliant platform to celebrate the incredible people and producers that make Scotch Beef, Scotch Lamb and Specially Selected Pork what they are. From farmers and butchers to chefs and consumers, it brings everyone together to share our passion for high-quality, sustainable red meat.

"We’re proud to support future talent, encourage curiosity, and tell the Scotch story – from farm to fork – in a way that resonates with every generation. Join us on the stand for a cuppa and a chat – we’d love to see you.”

For updates and the full programme of events, follow @qmscotland on social media.