Quality Meat Scotland (QMS) will showcase a range of initiatives, industry engagement opportunities and educational activities at AgriScot 2026 on Wednesday 18 November, with visitors encouraged to visit the organisation at Stand 83 in Highland Hall.
Representatives from across QMS, including the Brands Integrity, Monitor Farm, Market Intelligence and Communications & External Affairs teams, will be on hand throughout the event to discuss current projects and upcoming activities supporting Scotland’s red meat sector.
Visitors to the stand will be able to find out more about QMS’s upcoming Lamb for St Andrew’s Day campaign, which will run throughout November to celebrate and promote Scotch Lamb during Scotland’s national celebrations. Attendees will also have the opportunity to enter a competition to win a lamb-based hamper.
The QMS team will also be sharing information on the next Monitor Farm Conference, scheduled to take place on 26 January 2027, highlighting the latest learning and knowledge exchange opportunities available to Scottish farmers and crofters.
As part of its commitment to listening to industry views, QMS will be conducting two surveys during AgriScot and is encouraging as many producers and industry stakeholders as possible to take part.
The first, the Sheep Health Survey, gives farmers, crofters and producers from across the sheep sector the opportunity to help shape future QMS research priorities by identifying the sheep health challenges which matter most on farm.
The second survey will gather feedback on the Scottish Government’s proposals for Continuing Professional Development (CPD) requirements as part of the future Tier 4 support framework, helping inform QMS’s understanding of industry perspectives on the proposals.
QMS will also be supporting activity in the AgriScot Main Ring as sponsor of a special beef demonstration delivered in partnership with the Aberdeen-Angus Cattle Society at 11.30am.
Celebrating Aberdeen-Angus heritage and its enduring role in modern beef production, alongside the launch of the Aberdeen-Angus Cattle Society’s 150th Herd Book, the interactive demonstration will explore the relationship between body condition, production efficiency and beef quality.
Led by Robert Gilchrist of the Aberdeen-Angus Cattle Society and Gavin Hill of SAC Consulting, the session will use live cattle to demonstrate how body condition scoring can inform practical feeding and management decisions, supporting both farm profitability and carcass quality.
Visit QMS at AgriScot
Visitors can meet the QMS team at Stand 83 in Highland Hall and learn more about the organisation’s work to support Scotland’s red meat industry through market development, knowledge exchange, research and industry engagement.