Growth

When a production system is in place and can provide resilience and profitability, and a marketing plan has been developed and put into action it may still be possible to improve returns by adding value to the product beyond traditional efficiencies.

One of the most obvious ways to add value to a production system is by understanding if there are criteria that the customer looks for beyond provenance and quality.

For example, where the consumer is looking for a higher environmental standard, it may be beneficial to understand how you can record the environmental impact and benefit of livestock production in your system.

A first step many are familiar with comes in the form of a carbon audit; however, it is possible to utilise this as a first step and add value to your product by aiming to improve your environmental efficiency each year in other ways, with the help of targeted advice and management practices.